Cave x Mafalda Jacob Collaboration: Streetwear in Motion

 

 

An Authentic Urban Setting

The shoot took place under the Vasco da Gama Bridge, at a skate park by the river, where raw city vibes meet youthful creativity. The location, defined by graffiti and concrete ramps, reflects Lisbon’s irreverent spirit, making it an ideal stage to showcase Cave’s latest pieces in a genuinely street environment.

 

 

Mafalda Jacob’s Creative Vision

Emerging filmmaker Mafalda Jacob injected dynamism into the campaign with her documentary-style, spontaneous approach. Through sharp cuts and energetic movements, she captured both the vibes of the models and the setting, translating Cave’s essence into powerful, contemporary visuals.

 

 

Models with Cave Attitude

Scenes alternated between relaxed poses and action, each model expressing Cave’s personality in the new sweatshirts. David Neves demonstrated skill on the skateboard, while Camila Fernandes on roller skates brought color and rhythm to the sessions, representing the brand’s spirit: young, free, and authentic

 

 

Backstage and Collaborative Process

Following the backstage reveals a focused and passionate team, where the creative process unfolded in a shared and open manner. From photos to filming, the communication was direct and informal, encouraging everyone to contribute fresh ideas and experiment with angles and styles.

 

 

The Result: Fashion and Movement

The final video, filled with dynamic cuts and engaging sequences, highlights the connection between urban fashion and skate culture. It’s a celebration of real streetwear, collaborative creativity, and the voice of the new generation shaping the Portuguese creative landscape, all captured through the lens of Mafalda Jacob and the Cave team.

Special thanks to all the participants who made this project possible: David Neves, Camila Fernandes, Alex Rosa, Patricia Martins, and Márcia Andrade. Your performance, dedication, and talent brought authenticity and life to this campaign!

 

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